Apple Plans On Rapid Expansion Of Apple Pay In Europe And Asia

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Apple’s vice president of payments Jennifer Bailey have been discussing this week is Apple’s contactless payment platform roadmap. As part of the interview, Bailey let people know that the company has lofty aspirations, make Apple pay its current operation in each significant market. In short, if Apple doing business in your territory, then it eventually hopes to introduce Apple to pay into the country too. As part of these expansion plans, it seems that Apple’s initial focus is to expand Apple’s pay after the recent launch in Singapore, more European and Asian countries.

of Apple to pay Singapore [19459008addsupport] said Apple’s payment platform now available in six countries; in United States , UK , Australia , Canada , China , and now, of course, Singapore. Apple also has to record a statement, Apple paid incorporated in Hong Kong “very soon.” We can only imagine that Apple currently finalizing the last phase of cooperation in financial institutions in Hong Kong, and will make the existing network as soon as possible, these transactions have solidified put firmly in place.

Of course, Apple did not stop there, and plan to do some serious progress, which focus on the European and Asian markets. Bailey noted:

we in Asia and Europe, our goal is to make Apple pay every significant market Apple in the fast work

As you can imagine, Apple decided to try to launch pay into a particular country or not is not purely based on Apple currently have business there. Since Apple’s vice president of compensation plans, Bailey and her team in deciding which countries exhibit a priority when considering the various factors into account. Of course, Apple has actually existing businesses in this field is a big help, but the team also looks to wireless and non-contact terminal is actually how widespread is in a particular country or region, and whether to use credit and debit cards of strong popular with consumers. In addition to these factors, Apple also requires financial institutions, such as American Express and Visa to establish the necessary partnerships.

One great advantage, when Apple tried to organize these partnerships, Apple paid a presence in the country may amount to those transactions take place through non-contact manner almost the effect is immediate. The reason is in the United States after the launch, Bailey noted before contactless payment, pay Apple launched occupy about 4 percentage points of the transaction. This figure is now about 20% of the mark, and set up just for the payment experience to additional devices into the market to support Apple

(Source: TechCrunch’s ).

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Apple Plans On Rapid Expansion Of Apple Pay In Europe And Asia